Quote: skipped search results are clearly less relevant than selected results; pairwise relative preference had 80% agreement with manually ranked results

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More informative than what users clicked on is … [when presented the results of a search]. … [p. 36] [If a user selects the third result instead of the second result] we can assume that the user … This means that the user decided between clicking … ("the user prefers the third result over the … In a controlled user study, we found that … agreed with expert labeled data, where we asked …   Google-1   Google-2

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