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Quote: in a market survey, advertising had no effect, and actually decreased sales if it was too high
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It was harder to explain the finding that … difference in performance from the control areas (0%). … [a 50% decrease resulted in 15% sales increase of Budweiser, a 50% increase result in an 8% sales increase, a 200% increase decreased sales] Google-1 Google-2
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Topic: marketing (12 items)