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QuoteRef: aldeW_1958
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Topic:
customer-centered marketing
Reference
Alderson, W., "The analytical framework for marketing", in Duncan, D. (ed.), Proc.: Conf. of marketing teachers from far western states, Berkeley, Univ. of Calif. , pp. 15-28, 1958. Google
Other Reference
reprinted p.24-34 in Enis BM, Cox KK Marketing Classics 4th ed Boston: Allyn& Bacon 1981
25 ;;Quote: marketing helps match individual needs with a producer's products; would be impossible on a case by case basis
ThesaHelp: references a-b (396 items)
Topic: customer-centered marketing (17 items)