"The analytical framework for marketing", in Duncan, D. (ed.),
Proc.: Conf. of marketing teachers from far western states, Berkeley, Univ. of Calif. , pp. 15-28, 1958.
reprinted p.24-34 in Enis BM, Cox KK Marketing Classics 4th ed Boston: Allyn& Bacon 1981
|25 ;;Quote: marketing helps match individual needs with a producer's products; would be impossible on a case by case basis
ThesaHelp: references a-b (396 items)
Topic: customer-centered marketing (17 items)