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Quote: market share is more important for infrequently purchased products; e.g., 28% better ROI vs. 10% better ROI
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Topic:
importance of market share
Quotation Skeleton
Market share is more important for infrequently purchased … leader is about 28 percentage points greater than … once a month), the correspondingly ROI differential is … Google-1 Google-2
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Topic: importance of market share (11 items)