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QuoteRef: buzzRD1_1975
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references a-b
Topic:
importance of market share
Topic:
quality assurance
Reference
Buzzell, R.D., Gale, B.T., Sultan, R.G.M., "Market Share -- A key to profitability. ", Harvard Business Review , January-February 1975 . Google
Other Reference
reprinted p. 272-84 in Enis BM, Cox KK Marketing Classics (4th ed.) Boston: Allyn& Bacon 1981
271 ;;Quote: market share and return on investment are strongly related; 10% change in market share corresponded to 5% change in ROI
275 ;;Quote: single biggest difference in costs, as related to market share is the purchases-to-sales ratio; e.g., 33% for strong share and 45% for weak share
276 ;;Quote: market leaders obtain higher prices and sell significantly higher-quality products and services
277 ;;Quote: market share is more important for infrequently purchased products; e.g., 28% better ROI vs. 10% better ROI
280 ;;Quote: gaining market share can be very expensive
ThesaHelp: references a-b (396 items)
Topic: importance of market share (11 items)
Topic: quality assurance (20 items)