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Quote: marketing is needed in free markets that are capable of yielding the desired response

topics > all references > references i-l > QuoteRef: kotlP4_1972 , p. 67



Topic:
customer-centered marketing

Quotation Skeleton

Marketing activity makes sense in the context of … unit cannot respond to the social object, as … social unit must respond to the social object, … there is little need for marketing activity. …   Google-1   Google-2

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Topic: customer-centered marketing (17 items)

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