"A generic concept of marketing ",
Journal of Marketing , pp. 46-54, April 1972 .
reprinted pp 61-75 in Enis BM, Cox KK Marketing Classics 4th ed Boston: Allyn& Bacon 1981
|67 ;;Quote: marketing is needed in free markets that are capable of yielding the desired response|
|67 ;;Quote: marketers configure social objects, valuate objects, symbolize objects, and facilitate access to objects|
|68 ;;Quote: marketing is producing desired responses by judicious creation and offering of subjective values
ThesaHelp: references i-l (342 items)
Topic: customer-centered marketing (17 items)