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QuoteRef: kotlP4_1972
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Topic:
customer-centered marketing
Reference
Kotler, P., "A generic concept of marketing ", Journal of Marketing , pp. 46-54, April 1972 . Google
Other Reference
reprinted pp 61-75 in Enis BM, Cox KK Marketing Classics 4th ed Boston: Allyn& Bacon 1981
67 ;;Quote: marketing is needed in free markets that are capable of yielding the desired response
67 ;;Quote: marketers configure social objects, valuate objects, symbolize objects, and facilitate access to objects
68 ;;Quote: marketing is producing desired responses by judicious creation and offering of subjective values
ThesaHelp: references i-l (342 items)
Topic: customer-centered marketing (17 items)