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Quote: marketing is producing desired responses by judicious creation and offering of subjective values

topics > all references > references i-l > QuoteRef: kotlP4_1972 , p. 68



Topic:
customer-centered marketing

Quotation Skeleton

The core concern of marketing is that of … Value is completely subjective and exists in the …   Google-1   Google-2

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Topic: customer-centered marketing (17 items)

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