"McKinsey report on e-marketing".
reported in "Pinning down e-shopping habits," Computer, June 2000, p. 24
|24 ;;Quote: types of internet users--simplifiers log on for a purpose, surfers, social connectors, bargainers, news and financial routiners, and sportsters
ThesaHelp: references e-f (168 items)
Topic: World-Wide Web (38 items)