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Quote: carpet manufacturers became successful when they made the mass builder their customer instead of the homeowner; part of cost of new home

topics > all references > references c-d > QuoteRef: drucPF_1974 , p. 81



Topic:
customer-centered marketing

Quotation Skeleton

Traditionally the rug and carpet manufacturer had defined … its customer and incorporated carpeting as part of …   Google-1   Google-2

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Topic: customer-centered marketing (17 items)

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