Numbers serve as a sort of thermometer which … which informs management what is going on, and … the line of communication. … [p. 183] Any significant variation between your expectations [as recorded in the budget] and what is actually happening in the marketplace, as expressed … you can take action, if needed. … However--and this is most important--the numbers themselves will … [p. 184] They are only a signal for action, a trigger to … The key issue in business is to find …
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