Quote: advertisements range from informational, rational ads to emotional ads

Quotation Skeleton

Inferred beliefs play a crucial role in advertising. … of their appeal. When exposed to a message, … in character [refs]. Designing a message that will … consideration in advertising. All advertisements can be placed … at the other. … [p. 94] Rational ads are typically more persuasive when … the ad and is willing to spend time …   Google-1   Google-2

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Additional Titles

Quote: use rational ads when audience involvement is high and emotional ads when it is low

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Topic: marketing (12 items)