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QuoteRef: singSN8_1999
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ThesaHelp:
ACM references m-z
ThesaHelp:
references sa-sz
Topic:
marketing technical products and innovations
Topic:
World-Wide Web
Topic:
marketing
Group:
communication
Topic:
customer-centered marketing
Reference
Singh, S.N., Dalal, N.P., "Web home pages as advertisements", Communications of the ACM, 42, 8, August 1999, pp. 91-98. Google
91 ;;Quote: a company's view of its home page does not matter
92 ;;Quote: like all communications, an advertisement informs and persuades; products and services, attitudes and behavior
92 ;;Quote: ads and web sites should create ideal customers that have positive beliefs, visit frequently, buy products, and advertise to others
94 ;;Quote: advertisements range from informational, rational ads to emotional ads
94+;;Quote: use rational ads when audience involvement is high and emotional ads when it is low
97 ;;Quote: effective ads create desired beliefs and persuasive intent towards the message, object/idea, and sponsor
ThesaHelp: ACM references m-z (280 items)
ThesaHelp: references sa-sz (237 items)
Topic: marketing technical products and innovations (17 items)
Topic: World-Wide Web (38 items)
Topic: marketing (12 items)
Group: communication (27 topics, 808 quotes)
Topic: customer-centered marketing (17 items)