| 
|
QuoteRef: trouJ5_1972
topics >
all references >
ThesaHelp:
references t-z
Topic:
importance of market share
Topic:
customer-centered marketing
Reference
Trout, J., Ries, A., "Positioning cuts through chaos in marketplace ", Advertising Age, May 1, l972 . Google
Other Reference
reprinted pp. 418-430 in Enis BM, Cox KK Marketing Classics (4th ed.) Boston: Allyn& Bacon 1981
425 ;;Quote: companies want to be the leader in a field; but product leadership is usually the result of accident rather than a plan
426 ;;Quote: gain product leadership by seizing the initiative before competitors are established
427 ;;Quote: need to find and hold on to your own position in the prospect's mind
427+;;Quote: you can't compete head-on against an established company
ThesaHelp: references t-z (309 items)
Topic: importance of market share (11 items)
Topic: customer-centered marketing (17 items)