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Quote: need to find and hold on to your own position in the prospect's mind
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Topic:
customer-centered marketing
Topic:
importance of market share
Quotation Skeleton
Simply stated, the first rule of positioning is … go around, under or over, but never head-to-head. … 2. What position do we want to own? … 3. What companies must be out- gunned if … 4. Do we have enough marketing money to … 5. Do we have the guts to stick … Google-1 Google-2
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Additional Titles
Quote: you can't compete head-on against an established company
Topic: customer-centered marketing (17 items)
Topic: importance of market share (11 items)