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QuoteRef: drucPF1_1958
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references c-d
Group:
communication
Topic:
civilization and society
Topic:
corporations and institutions
Topic:
economics
Topic:
customer-centered marketing
Topic:
marketing
Topic:
quality assurance
Reference
Drucker, P.F., "Marketing and economic development ", J. of Marketing , pp. 252-259, January 1958 . Google
Other Reference
reprinted pp35-43 in Enis BM, Cox KK Marketing Classics 4th ed Boston: Allyn& Bacon 1981
36 ;;Quote: the world is unified by the new tools of communication--the dirt road, the truck, and the radio
38 ;;Quote: a growth country needs a distribution system, a financial system, and marketing
38+;;Quote: marketing is a system of integrating wants, needs, and purchasing power with capacity and resources of production
40 ;;Quote: Sears established hundreds of new manufacturers in other countries, and it insisted on standards of workmanship, quality, delivery
42 ;;Quote: in a totalitarian system, economic development is attempted without marketing; ignores peoples wants and values
ThesaHelp: references c-d (337 items)
Group: communication (27 topics, 808 quotes)
Topic: civilization and society (18 items)
Topic: corporations and institutions (8 items)
Topic: economics (21 items)
Topic: customer-centered marketing (17 items)
Topic: marketing (12 items)
Topic: quality assurance (20 items)